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Solutions Journal

Can Influencer Marketing Help a B2B Business?

Wednesday, Feb 12, 2020 at 06:00 AM | Solutions

Does the idea of an Instagram influencer gushing over a new pair of jeans make your eyes roll? As a B2B business, you probably aren’t interested in paying the trendiest... Read more

What’s Working Right Now in Digital Marketing?

Monday, Feb 03, 2020 at 09:00 AM | Solutions

Do you know digital marketing is important, but aren’t sure what’s working and what’s not? You’re not alone. Digital marketing has changed drastically over time. It first shook up the... Read more

Why Email Marketing is Essential

Monday, Jan 13, 2020 at 09:00 AM | Solutions

The beloved romantic comedy You’ve Got Mail boldly displayed the power of reaching someone’s inbox. But that was in 1998 when AOL was still the rage and social media hadn’t... Read more

2019 Reading Roundup

Wednesday, Dec 18, 2019 at 08:10 AM | Solutions

The halls are decked. The trees are trimmed. And the RWL Design team is getting ready to take a little break. We hope you, too, will find some time to... Read more

What is the Google URL Builder and How Does it Work?

Wednesday, Dec 11, 2019 at 10:00 AM | Solutions

Which of your online marketing campaigns is actually working? This can be an incredibly frustrating question. Luckily, the Google URL builder lets you track where your inbound traffic is coming... Read more

How Does Image SEO Work?

Tuesday, Nov 26, 2019 at 06:00 AM | Solutions

Image SEO is the practice of appropriately describing and labeling image alt text. The primary purpose of image alt text is web accessibility for those who are visually impaired. It... Read more

4 Ways to Screw Up Keyword Research

Thursday, Nov 14, 2019 at 06:00 AM | Solutions

Does it seem like Google’s algorithm is an elusive, slightly fuzzy target you’re never really sure you’re going to hit? In many respects, that’s because it is. It’s a constantly... Read more

Understanding Local SEO

Friday, Oct 25, 2019 at 07:00 AM | Solutions

Local SEO refers to optimizing a website to rank well within local search results. Search engine powerhouses like Google and Bing design their algorithms to provide the most helpful results... Read more