RWL Design Success Story

Website Relaunch Leads to 280% Increase in Customers

With a full website update, Search Engine Optimization and digital marketing campaign, and robust content marketing strategy, Eren Design saw a 640% ROI in the first 60 days the site launched.

Who is Eren Design?

Boutique Home Design & Remodeling Agency

Family owned and operated, this Tucson-based company offers an ultra-personalized, full-service approach to design and remodeling. Working closely with each homeowner to meet their needs and exceed their expectations, the in-house team handles everything from simple cabinet updates to whole home remodels.

ROI & Growth Sept. 2017 – Feb. 2018

280%

Increase in new customers directly from the website in less than 6 months

640%

ROI in the first 60 days the site launched

412%

Increase in organic search results within the top 20

Stephanie P.

We really appreciated working with RWL Design and their team. Their process was thorough and tailored to our business goals. We saw a significant increase in web sales as a direct result of their work and we highly recommend them.

Stephanie P. • Marketing/Outreach, Eren Design

The Goal

Attract New Leads in the Tucson Area

Communicate the unique value and experience a customer gets when choosing Eren Design, while helping customers find Eren through online search.

The Solution

Content Strategy

Strategic Online Updates

The online space for design and remodeling companies is ultra-competitive. In order for Eren's website to drive more impactful leads, we recommended strategic updates to their online presence.

These included a full website redesign, implementing and managing a highly-customized PPC campaign on Google and Facebook, a constant SEO campaign, and a strategic content marketing campaign.

Our marketing and design team combined these efforts to create a relevant site that was easy to navigate, improved organic search results, and attracted new leads.

Our Full-Service Approach

Design
1. Full Website Redesign

Eren's previous site had been built more than six years prior. It was full of redundancies that hurt their rank, lacked modern analytics tracking to monitor success and make improvements, and did not accurately represent their current brand and abilities.

Preview of site
Eren Design's new website was fully-fuctional on mobile and desktop browers.

We created a mobile-friendly site that showcased Eren's scope of work and highlighted their recent remodels. Performing extensive user and SEO research, we crafted original, reader-friendly content designed to target Eren's local audience and 'snow-bird' audience (long-distance homeowners interested in updating their second home).

Integrating the site with Prismic, we helped Eren's team easily draft and publish content to their site. Integrating Google Analytics and Google Tag Manager, we created tracking and conversion methods to easily track the effectiveness of their online efforts.

Outfitting the codebase with web schema increased their search result real estate. Furthermore, we updated their online listings to fully utilize new improvements like Google Posts, Google Pictures, and Google Local.

PPC Consulting
2. Highly-Customized PPC Campaign

Once the site was launched, we implemented a highly-customized PPC campaign through Google and Facebook. Maximizing a measured adspend, we drove qualified leads to the website and promoted new blog posts.

SEO
3. SEO Campaign

Before the launch, we researched and planned how to help the site be more visible in search. We tracked all existing URLS and prepped appropiate redirects to new paths. It was important to make adjustments to the site's hiearchy and structure.

After the launch, we monitored the site's performance and identified areas which could be improved. This included user testing to identify and remove barriers that prevented visitors from taking action, updating the structure of content galleries and descriptions to enhance search performance, and building a foundation of relevant copy to improve Eren's overall web presence. We also made sure their company information was distributed consistently to local and off-site citations.

Content Marketing
4. Content Marketing Campaign

Our content writers and SEO specialists collaborated to create a content marketing campaign that supported Eren's overall goals. They strategically developed topics and titles that improved the site's overall rank and targeted Google's coveted 'Spot Zero' – the quick answer positions placed at the top of all Page 1 results.

The Result

A Huge Boost to Sales

In less than six months, Eren Design saw a dramatic increase in organic site traffic. There was a 30% increase in local search results, 33% increase in Impressions from Organic Search Results, 34% increased in Clicks to the site from Organic Search Results, and a 79.66% increase in Average Time on Page.

This increased traffic led to dozens of leads and 14 new remodeling contracts. Ultimately, it delivered 3,333% ROI on their investment in the first 6 months.

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