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Solutions Journal

Moral Advertising: Quality vs. Profits

Thursday, Apr 24, 2014 at 09:17 AM | Solutions

When it comes to advertising, morality isn’t a topic often discussed. The typical headlines talk about maximizing ROIs (return on investments), creating customer engagement, developing brand loyalty, etc. The main... Read more

A Few Easter Eggs For You This Easter

Thursday, Apr 17, 2014 at 06:01 AM | Solutions

The Easter egg. It’s a symbol many of us have come to know and love. The tradition of decorating these fragile shells dates back to at least the thirteenth century.... Read more

Customers Buy Results, Not Tools

Friday, Apr 11, 2014 at 04:02 PM | Solutions

In all aspects of business, especially copywriting, it’s imperative to remember: Customers don’t buy products or services. They buy outcomes. They buy results and experiences. The grandmother buys pies, not... Read more

The Importance of Quality Products

Friday, Apr 04, 2014 at 07:33 AM | Solutions

There are definitely instances in life when the cheaper item is the better choice. In-N-Out Burger. Kroger brand fruit snacks. The unidentified black ballpoint pen. In each case, I’m more... Read more

Facebook Ads: How to Get the Best Bang for Your Buck

Friday, Mar 21, 2014 at 08:36 AM | Solutions

How to get the best return on your marketing investment is a concern for every business. And, rightly so. No matter where your marketing dollars go, you want to get... Read more

How to Create Facebook Ads Account

Thursday, Mar 13, 2014 at 09:54 AM | Solutions

Boosting a Facebook post can be a highly effective tool. If you missed our last journal entry about how it works and the advantages boosting can give your business, you... Read more

Boosting a Post: The Easy Facebook Advertising

Friday, Mar 07, 2014 at 10:17 AM | Solutions

Facebook. It’s the big bad giant of the social media world where more than 500 million people talk to their friends, post pictures, and share videos. The prospect pool is... Read more

Quality is Key For Brands and Movies Alike

Friday, Feb 28, 2014 at 09:41 AM | Solutions

What do high quality movies and business brands have in common? This is a great question. I’ve actually been thinking about it a lot lately. Especially because my lovely wife,... Read more