Solutions Journal
Update Your Twitter Profile Now
Thursday, May 29, 2014 at 09:04 AM | Solutions
In the last few months, Twitter has been rolling out a new profile design. As of yesterday, May 28, the design is mandatory for all users. If you hadn’t opted-in... Read more
4 Ways to Increase Your Productivity
Wednesday, May 21, 2014 at 07:00 AM | Solutions
Breaks. Vacation. The concept can feel foreign sometimes, can’t it? When your to-do list is one mile long and clients are waiting for projects, the idea of stepping away from... Read more
Twitter Etiquette Rules to Follow
Thursday, May 15, 2014 at 03:04 PM | Solutions
Last week we discussed the Twitter etiquette (aka twitterquette) of how to respond to follows, replies, and retweets. As with most aspects of life, there are more than three twitterquette... Read more
How to Respond to Follows, Replies and Retweets on Twitter
Thursday, May 08, 2014 at 08:15 AM | Solutions
Get the 2017 Twitter Etiquette Update + Twitter Commandment Cheat sheet (GIVEAWAY) The post has been updated based on changes to Twitter's protocols (9.21.2017). Understanding Twitter etiquette is vital to... Read more
How Brands Give Beyond Discounts
Thursday, May 01, 2014 at 08:35 AM | Solutions
Value is a word we discuss often. We explore what is of value and what isn’t. We talk about how valuable something is and how to increase its value. This... Read more
Moral Advertising: Quality vs. Profits
Thursday, Apr 24, 2014 at 09:17 AM | Solutions
When it comes to advertising, morality isn’t a topic often discussed. The typical headlines talk about maximizing ROIs (return on investments), creating customer engagement, developing brand loyalty, etc. The main... Read more
A Few Easter Eggs For You This Easter
Thursday, Apr 17, 2014 at 06:01 AM | Solutions
The Easter egg. It’s a symbol many of us have come to know and love. The tradition of decorating these fragile shells dates back to at least the thirteenth century.... Read more
Customers Buy Results, Not Tools
Friday, Apr 11, 2014 at 04:02 PM | Solutions
In all aspects of business, especially copywriting, it’s imperative to remember: Customers don’t buy products or services. They buy outcomes. They buy results and experiences. The grandmother buys pies, not... Read more
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