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Solutions Journal

Update Your Twitter Profile Now

Thursday, May 29, 2014 at 09:04 AM | Solutions

In the last few months, Twitter has been rolling out a new profile design. As of yesterday, May 28, the design is mandatory for all users. If you hadn’t opted-in... Read more

4 Ways to Increase Your Productivity

Wednesday, May 21, 2014 at 07:00 AM | Solutions

Breaks. Vacation. The concept can feel foreign sometimes, can’t it? When your to-do list is one mile long and clients are waiting for projects, the idea of stepping away from... Read more

Twitter Etiquette Rules to Follow

Thursday, May 15, 2014 at 03:04 PM | Solutions

Last week we discussed the Twitter etiquette (aka twitterquette) of how to respond to follows, replies, and retweets. As with most aspects of life, there are more than three twitterquette... Read more

How to Respond to Follows, Replies and Retweets on Twitter

Thursday, May 08, 2014 at 08:15 AM | Solutions

Get the 2017 Twitter Etiquette Update + Twitter Commandment Cheat sheet (GIVEAWAY) The post has been updated based on changes to Twitter's protocols (9.21.2017). Understanding Twitter etiquette is vital to... Read more

How Brands Give Beyond Discounts

Thursday, May 01, 2014 at 08:35 AM | Solutions

Value is a word we discuss often. We explore what is of value and what isn’t. We talk about how valuable something is and how to increase its value. This... Read more

Moral Advertising: Quality vs. Profits

Thursday, Apr 24, 2014 at 09:17 AM | Solutions

When it comes to advertising, morality isn’t a topic often discussed. The typical headlines talk about maximizing ROIs (return on investments), creating customer engagement, developing brand loyalty, etc. The main... Read more

A Few Easter Eggs For You This Easter

Thursday, Apr 17, 2014 at 06:01 AM | Solutions

The Easter egg. It’s a symbol many of us have come to know and love. The tradition of decorating these fragile shells dates back to at least the thirteenth century.... Read more

Customers Buy Results, Not Tools

Friday, Apr 11, 2014 at 04:02 PM | Solutions

In all aspects of business, especially copywriting, it’s imperative to remember: Customers don’t buy products or services. They buy outcomes. They buy results and experiences. The grandmother buys pies, not... Read more