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Solutions Journal

Exploring Promoted Tweets

Friday, Aug 15, 2014 at 12:04 PM | Solutions

Not that long ago, Twitter updated its advertising platform with the introduction of 'promoted tweets.' These messages are tailored by you, the tweeter, for individual users based on their interests.... Read more

How to Create an Editorial Calendar

Friday, Aug 08, 2014 at 09:23 AM | Solutions

Your editorial calendar is your virtual to do list. It’s your brainstorming platform and your accountability tool. It is your road map. Driven by the work you did content mapping,... Read more

Putting Content Mapping into Action

Thursday, Jul 31, 2014 at 09:19 AM | Solutions

Planning. Talking. Hashing through ideas is great. But, chances are pretty good you also want to see some serious results. We’re totally on board. Having just finished exploring how content... Read more

How Content Mapping Works

Monday, Jul 21, 2014 at 08:15 AM | Solutions

“What in the world am I going to write about?” Have you ever found yourself repeating this question over and over and over again? If you’ve been responsible for a... Read more

Great Copywriting is Persuasive

Friday, Jul 11, 2014 at 09:00 AM | Solutions

Let’s get this straight right now – copywriting – the really great stuff – is persuasive. It causes people to do or buy something. But, we get it. You’re not... Read more

Edmonds Fourth of July Parade

Tuesday, Jul 01, 2014 at 04:32 PM | Solutions

For a lot of kids, the Fourth of July is a stay-up-late, hot dogs and fireworks affair. It was for me too. But, it was also a cake and candles,... Read more

How Blog Posts Cultivate Multiple Pieces of Content

Thursday, Jun 26, 2014 at 08:20 AM | Solutions

In a lot of ways, blogs are wonderful. Constructed and written correctly, they can be the foundation for your business’ social media and advertising platform. But, blogs are also just... Read more

2 Additional New Twitter Layout Updates

Wednesday, Jun 18, 2014 at 08:00 AM | Solutions

With our final Twitter focused journal entry (for the moment) we’re going to get a little more technical. We have covered a lot of different topics ranging from the most... Read more