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Solutions Journal

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Why Strategic Website Redesigns Should Be Based on Evidence

Monday, Sep 24, 2018 at 06:01 AM | Solutions

It happens. There’s a new trend sparked by a flashy project launch complete with a compelling case study. It makes headlines and now you don’t like the look of your... Read more

What is Content Marketing? (Plus 3 Practical Ways to Improve)

Friday, Aug 31, 2018 at 07:01 AM | Solutions

If you read most articles about content marketing, they’ll discuss delivering value and creating engagement. They may mention SEO. They’ll probably talk about images and video. They might even rave... Read more

2018 Guide to Social Media Holiday Promotions

Thursday, Aug 16, 2018 at 06:08 AM | Solutions

Tweet this. Share that. Post this. Should social media really be part of your holiday promotions? How can you use Facebook, Twitter, and Instagram to make this season’s holiday campaign... Read more

2018 USPS Holiday Postcards Guidelines

Monday, Jul 30, 2018 at 07:00 AM | Solutions

Want to connect with your customers in a memorable way? Holiday postcards allow you deliver a hand-held hello directly to their mailboxes. The key is to make sure each mailpiece... Read more

Why Hire a Professional Content Marketing Team

Thursday, Jul 12, 2018 at 06:00 AM | Solutions

While the first blog was launched in 1994, the term ‘weblog’ wasn’t coined until 1997. For the 20 odd years, the practice has grown from an eyebrow pinching conundrum to... Read more

Content Marketing vs. Blogging?

Wednesday, Jun 27, 2018 at 07:07 AM | Solutions

Content marketing vs blogging is the difference between grabbing a bite with your favorite gal pal and taking a prospect out to lunch. Both activities have their merits, but one... Read more

Evergreen Content Attracts Long-Term Organic Traffic

Monday, Jun 18, 2018 at 09:00 AM | Solutions

You can easily argue the story of Adam and Eve is one of oldest examples of evergreen content. Millions of people still read the Bible’s biblical accounts, translate them, and... Read more

What Makes Good Facebook Video Content?

Thursday, May 10, 2018 at 06:09 AM | Solutions

It’s not new news. Video rules the land of Facebook. With its moving graphics and substantially lower cost-per-engagement, video outperforms all other types of Facebook posts. But what in the... Read more

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