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Solutions Journal

5 Essential Elements to Using Images on the Web

Friday, Aug 19, 2016 at 08:12 AM | Solutions

The old adage is, “A picture is worth 1,000 words.” And, old adages are often right. But in today’s digital age, a picture is worth even more. It’s worth Facebook... Read more

Why & How to Create a Social Media Content Calendar

Thursday, Aug 11, 2016 at 10:06 AM | Solutions

A new friend invites you over for dinner with the promise of steak and good wine. You arrive hungry to discover the steak resembles shoe leather and the wine was... Read more

5 Ways to Infuse Your Marketing with Holiday Cheer

Friday, Aug 05, 2016 at 08:01 AM | Solutions

Summer. She’s a fickle one. Some days she feels like she’ll keep on going. But, she won’t. The holidays will be here before you know it. Winter...er... Fall is coming.... Read more

7 Questions to Evaluate Your SEO

Wednesday, Jul 20, 2016 at 08:34 AM | Solutions

Google “SEO” and you’ll get more than 500 million results. Why? The reason is simple – Search Engine Optimization (SEO) is vital to the success of any website. Unfortunately, there... Read more

How to Evaluate Your Paid Web Advertising Performance

Thursday, Jul 14, 2016 at 09:40 AM | Solutions

Measuring the “true” return on investment (ROI) of any marketing efforts is tricky at best. This is especially true when it comes to your online marketing. Why is it Difficult... Read more

5 Words that Engage

Friday, Jul 08, 2016 at 05:32 AM | Solutions

Scare tactics can increase sales (at least momentarily). Words create loyal customers. After all, the pen is mightier than the sword. Whether you’re creating sales copy, content for your website... Read more

5 Tips to Create a Strong Instagram Presence

Monday, Jun 27, 2016 at 08:51 AM | Solutions

With more than 500 million users, Instagram is one of the most popular social media platforms today. How do you take advantage of that huge audience to attract new leads... Read more

9 Essential Elements of a Strong Facebook Presence

Thursday, Jun 16, 2016 at 09:00 AM | Solutions

Facebook pixels. Audience targeting. Live streaming. Keeping up with Facebook’s latest can feel overwhelming. However, not optimizing your Facebook presence can lead to missed business opportunities. To help simplify the... Read more