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Solutions Journal

Why Tracking Sales Improves Your Bottom Line

Monday, Dec 18, 2017 at 09:00 AM | Solutions

Over the course of 30 consecutive days, a man walks into a bakery and buys a cookie (or two). At the end of the 30 days, he’s purchased 39 cookies... Read more

Why Marketing Emails Shouldn’t Look Like Holiday Dinner Plates

Friday, Dec 15, 2017 at 07:00 AM | Solutions

For most of us, our holiday dinner plates have a tendency to look like a buffet table landed on our laps. However, do you remember each delectable sweet and savory... Read more

How to Structure Your Blog Post for Maximum Reader Retention

Thursday, Dec 07, 2017 at 07:09 AM | Solutions

There’s no re-do for a first impression. This is true in all walks of life, including on your blog. And like a wrinkly shirt or a hole in your trousers,... Read more

Best Way to Answer Customer Questions on Facebook

Tuesday, Nov 21, 2017 at 08:00 AM | Solutions

A Facebook fan left you a question? That’s engagement gold! Don’t let it go to waste. Use the following tips to learn the best way to answer questions on Facebook.... Read more

What Does Twitter’s 280-Character Limit Mean for Your Business?

Tuesday, Nov 14, 2017 at 08:00 AM | Solutions

TwitterTuesday took on a whole new meaning last week when the 140-character social media giant doubled down. Or as Twitter CEO Jack Dorsey tweeted, “140+140!” After testing an expanded character... Read more

Can You Mitigate a Customer Service Issue on Facebook?

Wednesday, Nov 08, 2017 at 09:00 AM | Solutions

The dreaded negative comment. The customer complaint. The poor review. What are you supposed to do when it’s posted on Facebook? How can you mitigate these customer service issues without... Read more

How to Say ‘Thank You’ to Compliments on Facebook

Thursday, Nov 02, 2017 at 11:00 AM | Solutions

Compliments. They’re wonderful to receive. But how do you handle them on Facebook? It’s not always easy to know how to respond to comments on Facebook – especially compliments. Is... Read more

Why Social Media Integration is Essential to Content Marketing

Wednesday, Oct 25, 2017 at 09:00 AM | Solutions

If a tree falls in the woods and there’s no one there to hear it, did it make a noise? Yes! Because things do exist beyond our perception :) But... Read more