For the 2011-12 Season, the symphony’s theme was sharing the magic and joy of orchestral music.
We worked closely with the Redlands Symphony to find an elegant, clean way to visually represent the theme.
Our great love for the artists and aesthetics of the mid-20th century inspired a visual identity that is both fresh and engaging.
The symphony's current target audience is in the baby boomer generation and above. They are a large motivation to work with styles from the 50's and 60's. This helps communicate the long tradition of excellence of the organization.
- Project Management