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Helpful Articles to Grow Your Business


Customers Buy Results, Not Tools

Friday, Apr 11, 2014 at 04:02 PM | Solutions

In all aspects of business, especially copywriting, it’s imperative to remember: Customers don’t buy products or services. They buy outcomes. They buy results and experiences. The grandmother buys pies, not... Read more


The Importance of Quality Products

Friday, Apr 04, 2014 at 07:33 AM | Solutions

There are definitely instances in life when the cheaper item is the better choice. In-N-Out Burger. Kroger brand fruit snacks. The unidentified black ballpoint pen. In each case, I’m more... Read more


Facebook Ads: How to Get the Best Bang for Your Buck

Friday, Mar 21, 2014 at 08:36 AM | Solutions

How to get the best return on your marketing investment is a concern for every business. And, rightly so. No matter where your marketing dollars go, you want to get... Read more


How to Create Facebook Ads Account

Thursday, Mar 13, 2014 at 09:54 AM | Solutions

Boosting a Facebook post can be a highly effective tool. If you missed our last journal entry about how it works and the advantages boosting can give your business, you... Read more


Boosting a Post: The Easy Facebook Advertising

Friday, Mar 07, 2014 at 10:17 AM | Solutions

Facebook. It’s the big bad giant of the social media world where more than 500 million people talk to their friends, post pictures, and share videos. The prospect pool is... Read more


Quality is Key For Brands and Movies Alike

Friday, Feb 28, 2014 at 09:41 AM | Solutions

What do high quality movies and business brands have in common? This is a great question. I’ve actually been thinking about it a lot lately. Especially because my lovely wife,... Read more


Which to Use, Icon Fonts or SVGs?

Friday, Feb 21, 2014 at 09:24 AM | Solutions

Like soil is to a gardener and nails are to a builder, graphic formats are to a web designer. Each format has its own ideal use. These are determined by... Read more


Designing For Your Target Audience - What Battlefield 4 Could Do To Improve

Thursday, Feb 13, 2014 at 09:39 AM | Solutions

Confession: I’m a gamer. I like to test the waters of virtual warfare and tactics. What can I say, video games are rad. Recently, the release of Battlefield 4 was... Read more

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