Getting involved in any Social Media platform is about more than just setting up an account. If you’ve decided Pinterest is right for your business, here are four important things you need to know:

The Set-Up

You’re taking the plunge. You’re joining Pinterest. You’re becoming a pinner. Congrats! Pinterest offers your business one of the strongest external links due to its site’s rank. You have the option of setting up your Pinterest account as an individual or as a business. It’s best to set it up as a business if you will be using it for business reasons.

Practice Good Etiquette

There’s not much worse than bad manners. Be respectful both with your comments and your pins. Think, would I be okay if the entire world read this or saw this. If the answer is yes – pin away.

Get Pinned

The first trick to getting pinned is the have something pinable. What can be pinned? Images. The more engaging your images are the better. If you are working with a brand consultant or graphic designer, discuss your interest in Pinterest. If you’re working with a web designer, ask them to add “Pin This” buttons to your site.


Obvious. We know. But, a little dose of knock-you-over-the-head, right-in-front-of-your-face clarity is often needed. Engage with other pinners. Get involved in the conversation. Comment, repin and like pins. Follow other pinners. Find something good online? Pin it. Just like any other Social Media platform, socializing is the key.

What have you pinned lately? Any good boards to follow? Want to follow us?