Are you using Facebook for business? Are you frustrated your statues aren’t getting more likes, shares, comments, and link clicks?
Due to Facebook’s constantly changing algorithms, getting your fans to see and engage with your statuses is more difficult than ever. While there’s no exact science to the perfect Facebook status, we can learn a lot by looking at how other business have seen success.
To spark your creativity, we’ve rounded up seven engaging statuses. Additionally, we’ve outlined how you might use these approaches for your own business.
What a season – we’re incredibly proud of our Chief Football Officer Russell Wilson's amazing season setting new records...
Posted by Alaska Airlines on Friday, January 8, 2016
Alaska Airlines has three things working for them in this post. First, the image features a well-known and liked celebrity, Seattle Seahawks quarterback, Russell Wilson. Second, the status was timely. It was published just days before the Seahawk’s first post-season game. Third, it tugged at the heartstrings of Alaska Airlines’ audience with their donation to Strong Against Cancer.
How This Could Work For You: Has your business committed to supporting a local charity through donations or community service? Tell your Facebook fans about your work and invite them to participate.
Crispy Lemon Chicken Thighs are up for dinner tonight!RECIPE: http://buff.ly/1K5QkZLClick share to save for later
Posted by What's Gaby Cooking on Sunday, January 10, 2016
This post by What’s Gaby Cooking includes beautiful imagery and a clear call to action, “Click share to save for later.” The call to share is particularly important because Facebook currently considers “shares” more relevant than any other form of engagement.
How This Could Work For You: Does your security firm have a list of safety tips for businesses? Use one as a status and invite your fans to share it.
Whose Tieks collection grew this Christmas? We want all the details!
Posted by Tieks by Gavrieli on Saturday, December 26, 2015
When you’re selling a product, you’re selling a lot more than the product. You’re selling the experience that product offers. Here, Tieks communicates what that experience could be and invites you to share your own.
How This Could Work For You: Do you sell cookies? Show one getting devoured.
Say goodbye to shoulder tents for forever.
Posted by PureWow on Sunday, January 10, 2016
PureWow. has started to dominate Facebook newsfeeds everywhere with their helpful lifestyle tips. Their statuses, like the one shown above, typically incorporate three engaging items. First, they use a status to which you can relate. Second, they offer a title that makes you want to read. And third, the display a relevant image.
How This Could Work For You: Do you help businesses maintain a consistent image? Share an article with helpful branding tips.
"A bench with a view" Where all the classic Seattle "postcard" views of the Space Needle & downtown come from.
Posted by The Photography of Conor Musgrave on Sunday, January 3, 2016
Not only did Seattle based photographer Conor Musgrave share a beautiful image of an iconic landmark, he “tagged” people in his status. “Tagging” in this way is a great networking tool. (Please Note: You are only able to tag your friends.)
How This Could Work For You: Do you attend networking events? Have you “friended” any of the individuals you’ve met while there? Snap a fun image while you’re at the event. Then, share it on your Facebook page with a key takeaway or quote and tag your friends.
Where would you like to go?A. Victoria, BCB. San Juan IslandsC. Seattle Scenic Flight TourD. All of the Above
Posted by Kenmore Air on Thursday, December 3, 2015
The format of this status primarily encourages comments. As an added bonus, Kenmore Air was able to get a better read on what destinations and/or experiences their fans were most interested in.
How This Could Work For You: Create your own multiple-choice status, asking fans which of your products and/or services they care about the most.
Wise words from our favorite funny girl and MS advocate, Amy Schumer.
Posted by The Home T on Wednesday, January 6, 2016
Remember, your fans want to “look good” when they share your content. In the image above, The Home T shares an inspirational quote that lets their fans do just that.
How This Could Work For You: Using a simple online image design tool like Canva, you can create your own quote image to share.
Is there a Facebook status format you’ve found to be successful? We’d love to hear about it. Share the how-to with us on our Facebook page.
