Heart shaped candies and chocolate boxes abound. Hallmark’s favorite holiday is fast approaching. While you’re probably planning the perfect “I love you” for your special someone, it’s also a good time to think about your customers.
Take advantage of St. Valentine’s Day. Show them some love too. After all, they’re the bloodline of your business.
On average, it costs a business five times more to acquire a new customer. Talk about pricy! Customer retention is key to a successful business plan. Unfortunately, many businesses miss the mark. They fail to maintain contact with customers after their initial purchase.
This is a big mistake. Regular touches with current and past customers helps your business continue to foster strong relationships. St. Valentine’s Day is the perfect opportunity to reach out. For some business, a little customer appreciation on Valentine’s Day is as simple as a note or as grandiose as a party. Here are a few ideas to get the ball rolling:
More often than not a little note is all it takes. Send them a quick e-blast with a friendly hello and thank you for being a valued customer.
Give your valued customers a little love on the big day with a special discount. It can be as little as five percent. The idea is simple to acknowledge them.
Add an extra goodie to every in-store purchase, such as a small candy bar. Label the package with a small note or branded sticker to reinforce who gave it.