Your blog can be the catalyst for your entire content marketing plan. The key is to start with clear goals and a strong foundation.
Easier said than done, right? Wrong.
Our 11-step guide to content marketing will help you create a long-term sales funnel for your business. By following these steps, you’ll be able to increase your digital presence, foster relationships with customers and generate new leads.
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Small Teaser from Chapter 1 – Set Clear Goals
What do you want to achieve through blogging? Be specific.
Don’t just say, “More sales.” What is going to help you achieve more sales? That’s your goal. For example, you might say:
- Grow my email distribution list by 50%
- Increase my online inquiries by 25%
- Actively engage 100+ clients and prospects through comments
Each of these goals is a measurable Key Performance Indicator (KPI). They set the foundation for your content generation and allow you to monitor your success.
