Have you written a killer blog post that’s gotten lots of attention? That’s great! What have you done with it sense?
One of the keys to creating a content marketing plan that continually feeds your business new referrals is to keep doing what works. If your audience liked something – give them more of it.
In our 11-step guide to ratcheting up your content marketing, we’ve outlined how to rework those killer posts into another structure.
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Small Teaser from Chapter 9 – Rework Your Post Into Another Structure(s)
Reworking posts into another structure takes advantage of those homerun topics. Blogging isn’t a one-and-done kind of deal. If you’ve written about the topic before, it doesn’t mean you can’t write about it again. For Example:
On LinkedIn
LinkedIn lets you share the link of a post in the same way as Facebook. But, it also lets you publish articles directly on LinkedIn. These articles are much longer than a simple status update, but shorter than a blog post. Typically, they are 60–70% of your original post.
Follow Up Post
Follow up posts allow you to answer questions or expand on ideas that your original post brought up. Additionally, as your industry changes, a follow up post lets you address what’s new and what is no longer relevant.
Press Release
Blog posts lend themselves particularly well to press releases when they are announcements such as your business reaching a major milestone, making a new hire or introducing a new product. While your press release may contain much of the same information as your blog post, it should take a less conversational tone.
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