Handwritten notes are the dinosaurs of communication. Slow to draft and even slower to deliver, they’ve all but vanished in the wake of texts, tweets, and emails.
Some might claim in the wired world of instant communication that this is a natural evolution. We like to believe these folks are missing the mark. While 140 characters can certainly convey a powerful message, few things say, “You matter to me,” like sending a handwritten note.
In the most basic of reasoning, handwritten notes cost more. Electronic communication is essentially costless. Emails are easy to write and free to send. Most of us send and receive hundreds a day. Yet we ask you, how often are those digital hellos notable?
On the other hand, the tangible, handwritten note stands out. Not only is it unusual, which immediately grabs your reader’s attention, but it speaks volumes to the importance of the relationship.
Unlike the seconds it can take to draft and send a quick email, letters take minutes (or even hours) to craft. There’s no autocorrect. There’s no delete button. Writing one requires you to spend both time and money.
Stationery and stamps must be purchased. A thoughtful comment must be written. And a visit to the mailbox is required. All of these steps indicate an investment.
Think about your clients. What kind of relationship you would like to foster with them?
We believe the best relationships, with a client or otherwise, are built on a mutual appreciation and a clear desire to support one another. Not to get all sappy, but it all comes down to genuinely caring for one another.
This Fourth of July weekend, take a moment and identify two or three clients with whom you want to strengthen your relationship. Then, write them a handwritten note. It doesn’t have to be long. It just needs to be thoughtful.
Not sure how to get started? Use these four samples to get your creative juices flowing.
The Quick Blurb
These are typically ideal for a client with whom you are familiar.
Example As your busy season winds to a close, I just wanted to drop you a friendly hello. Hope you can spend some time relaxing.
The Lifetime Event
When a client has a big life event – they have a baby, their kid goes off to college, they buy a house, etc. – it’s a great opportunity to reach out.
Example Congratulations on your new baby. The kiddo is a lucky little man (or girl).
The Article
From time to time you might stumble across an article you think your client would appreciate. Don’t just throw it away. Take the time to photocopy it or print a physical copy. Then, send it with a note.
Example Found this the other day and thought you might find it helpful. Hope all is well.
The Thank You
Typically you send thank you notes when you receive a gift. This isn’t that kind of thank you. (Though, if your client does give you a gift, definitely send them a note.) Their “gift” is their business and the relationship you share. Let them know how much they matter to you. You’re going to send all the time, but it’s incredibly powerful when you do.
Example It seems all too often we forget to thank those in our lives who matter. I just wanted to let you know, working with you is a privilege. Thank you. What an honor to help your company grow and succeed.
Key Takeaway
None of these notes are long. They are just a few words. In this instance, it’s the thought and time taken that matters. Additionally, if you look at the structure of each example, they never begin with the word, “I.” While you may reference yourself eventually, avoid opening any note with an “I” statement. You always want to put your client first.
Why not take a moment this holiday weekend and write a handwritten note?
