Summer. She’s a fickle one. Some days she feels like she’ll keep on going.

But, she won’t.

The holidays will be here before you know it. Fall is coming. Winter is not far behind. Soon there will be pumpkins to carve, turkeys to roast, and trees to decorate.

For a business, all the celebrating that’s about to happen means incredible marketing, sales, and relationship development opportunities. But, in order to capitalize on those opportunities, you need to be prepared.

To help you get a jump-start, we’ve rounded up five ways to infuse your marketing with holiday inspiration.

Blogging: Tell a Christmas Story

Stories like ‘Twas the Night Before Christmas and A Cup of Christmas Tea pull at the heartstrings of readers. Why? Because they embody the spirit of giving. These are the stories that call to us to be selfless. They are the ones that portray love and compassion.

While your blog post might not become a Christmas classic, you can certainly share those same sentiments with your audience. During the holidays use the opening of a blog post to tell a story.

During the holidays use the opening of a blog post to tell a story.Click to Tweet

You might recap a fond memory of making cookies with your mother or how a stranger helped you load your Christmas tree on the top of your car. You might explain how each Christmas you look forward to the Macy’s star being lit in Downtown Seattle, how you love to visit Candy Cane Lane or the funny way your dad only wears red ties during the month of December.

The key is to make it personal. Tie the point of the story into what makes your company matter. This is an opportunity to let your audience get to know you better.

Logo: Top it With a Santa Hat

Give your entire business a little Christmas spirit by topping your logo with a Santa hat. This simple step is a great way to give your business’ presence a bit of holiday vibe, without re-branding it. Use your holiday-inspired logo on promotional materials, cards, your website, and your social media profile pictures. Be a little more personable with your brand.

Give your entire business a little Christmas spirit by topping your logo with a Santa hat. #HolidayPrepClick to Tweet

Discount: Offer a Themed Discount

Holiday sales are a dime a dozen. Make yours unique by offering a themed discount. For example, if you sell socks, you might offer a 10% discount to those who make a purchase while wearing red socks. If your business details cars, you might provide a special discount to make your car shine again after bringing a Christmas tree home. Offer a solution to make the Holidays easier.

Holiday sales are a dime a dozen. Make yours unique by speaking to the challenges people face during the Holidays.Click to Tweet

Simple Gift: Share Great Holiday Sentiments

Coming up with a creative saying for a holiday card is easier said than done. Help your clients out. Share a roundup of great holiday sentiments your customers can repurpose for their own use.

Share a roundup of great holiday sentiments that they can repurpose for their own use.Click to Tweet

This simple gift doesn’t cost your business a lot to create, but offers an immense amount of value. Here are a few examples:

  • The holiday season is the perfect time to reflect on our blessings and thank those we cherish. This is why we’re reaching out to you. Thank you for all you do.

  • The best way to celebrate Christmas is to sing loud for all to hear.

  • The best gift of all is to celebrate with those you cherish. Here’s to cherishing you.

  • Love never takes a holiday.

  • Wishing you a season filled with sweetness.

Call-to-Action: Holiday Infused Call-to-Actions

Your customers are already in the holiday mood. This means they are focused on giving and celebrating. Encourage them to remain in the spirit of giving with holiday infused call-to-actions (CTAs). These CTAs might include:

  • Be Merry

  • Start Celebrating

  • Give Now

  • Spread Cheer

  • Make Her Smile

What Next

Need some help planning your holiday promotions? Work with our creative team to develop holiday-inspired copy, logos, discounts and more.

Additional Reading

Last Minute Tip to Surviving Your Holiday Party
15 Inspirational Reads & Videos You Can Share This Holiday
How to Track Your Holiday Promotions
Branded Holiday Cards
How Holiday Giving Fills Your Heart and Helps Your Business
Holiday Prep - Get it to the Printer. Don't Count on Quick Turn Times
Ensuring Your Holiday Postcards and Envelopes Meet USPS Guidelines