The last few weeks we’ve explored the 7 Essential Tips to Optimize Your Pinterest Profile for Business and 6 Ways To Get The Most Out Of Your Pinterest Boards.
This week, we’re going to take the how-tos of Pinterest even further by diving into optimizing your Pins. Use these six tips and tricks to ensure you’re getting the most out of each Pin you share:
Focus on Sharing High Quality Pins
As with pretty much anything, quality is essential. It helps you build trust with your audience and increase the reach of your Pinterest efforts.
You’ll want to focus on pinning high quality images partnered with high quality content. Tall pins give you the most Pinterest real estate, but don’t share tall pins just for the sake of the tall pin. If a smaller landscape picture is better, opt for the better image.
To determine if your Pin is ready to roll, ask yourself:
- Is this a Pin worth sharing with a friend?
- Is this a Pin I would want to see again?
- Is this image attractive?
Make Sure Your Links Work
When pinning, always double check the link . This is particularly important is you are repinning. You’ll want to make sure the image is connected to the intended destination and not a random spam site.
Optimize Your Pin Descriptions
When it comes to Pin descriptions there are two places you want to focus:
Repins – While it can be tempting just to use the existing description, you’ll fare better if you make your own. Not only will this allow you to use keywords that’ll help your Pin be found during user searches, but it will let you display your personality.
Your Website – Images that are pinned from your website or blog will automatically display the image’s description text. Most users will simply use this default text. To help you put your best foot forward, make sure this text is catchy and filled with SEO rich keywords. This will help the pin be found and repinned, ultimately driving more traffic back to your site.
Word to the Wise: Ideal Pin descriptions are between 100 – 300 characters long. This allows users to easily scan them.
Skip the Hashtags
Unlike Instagram and Twitter, hashtags aren’t really a Pinterest thing. They often come across as cheesy and attention craving. Unless the hashtag you’re including is brand specific, just skip it.
Get Rich Pins
Rich Pins allow you to add more textual content to your Pins. This helps them stand out from the crowd and get more attention. (Check back next week when we’ll cover the ins and outs of rich pins.)
Participate Regularly
Lake all social media platforms, you have to participate regularly to grow your community. Share Pins from your site and others. Follow boards and other pinners. Like, repin, and comment when appropriate. Plus, respond to any comment left on one of your pins. Comments don’t happen very often, so when they do make sure you acknowledge them!
