When it comes to content marketing, getting the ball rolling and actually producing content is essential.
But what then?
Then, you need to tweak and grow your subject content to maximize your success. In Chapter 11 of our free e-book, “Ratchet Up Your Content Marketing,” we explore how to evaluate your online performance and make improvements.
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Small Teaser From Chapter 11 – Tweak and Grow Your Subject Matter
Which blog posts are getting the most attention? Which blog posts are getting the least amount of attention? Keep doing what is working and tweak what isn’t.
This might simply be the subject matter. Perhaps your audience is more interested in one topic than another. Sometimes it’s your visuals. Great images have a tendency to hook your reader, especially where social shares are concerned. If your posts with strong imagery are outperforming those without, images should become a point of emphasis.
Are certain channels bringing you more visitors than others? If Facebook is sending you double the traffic compared to Twitter, then you know Facebook is a place where you should focus your attention. Additionally, take a look at your tweets. Are they being shared at the best time of day for your audience? Are they clear and engaging?
The key to tweaking and growing your subject matter is educated experimentation. While you don’t want to waste time on an obvious flop, you don’t know what’s going to work until you’ve given it a shot. So go for it!
